https://www.heyamychick.com/blog daily 0.75 2024-11-17 https://www.heyamychick.com/blog/get-hired monthly 0.5 2014-09-18 https://www.heyamychick.com/blog/email-marketing-hacks monthly 0.5 2014-09-03 https://www.heyamychick.com/blog/reaching-potential monthly 0.5 2014-07-31 https://www.heyamychick.com/blog/slow-down monthly 0.5 2014-06-26 https://www.heyamychick.com/blog/run-business-with-confidence monthly 0.5 2014-06-05 https://www.heyamychick.com/blog/find-brand-voice monthly 0.5 2014-05-29 https://www.heyamychick.com/blog/best-friend monthly 0.5 2014-05-01 https://www.heyamychick.com/blog/two-questions monthly 0.5 2014-04-23 https://www.heyamychick.com/blog/why-you-shouldnt-hire-a-copywriter-yet monthly 0.5 2014-04-01 https://www.heyamychick.com/blog/getting-gutsy monthly 0.5 2014-01-05 https://www.heyamychick.com/blog/category/Behind+the+scenes monthly 0.5 https://www.heyamychick.com/blog/category/Brand+your+biz monthly 0.5 https://www.heyamychick.com/blog/category/Uncategorized monthly 0.5 https://www.heyamychick.com/blog/tag/brand+story+series monthly 0.5 https://www.heyamychick.com/xmpp daily 0.75 2019-07-23 https://images.squarespace-cdn.com/content/v1/5acc0d33fcf7fd15275fa90a/1523881232293-OMRU6TVHILYOZLS2JUMS/Screen+Shot+2018-04-16+at+8.17.57+AM.png Device Insurance https://images.squarespace-cdn.com/content/v1/5acc0d33fcf7fd15275fa90a/1523881233438-TPOUZZOY6UMITN3IMUV3/Screen+Shot+2018-04-16+at+8.16.52+AM.png Device Insurance https://images.squarespace-cdn.com/content/v1/5acc0d33fcf7fd15275fa90a/1523881232890-78IJS6Z5OQP3BY1F9X3T/Screen+Shot+2018-04-16+at+8.17.06+AM.png Device Insurance https://images.squarespace-cdn.com/content/v1/5acc0d33fcf7fd15275fa90a/1523881232907-QH6HVKC4E822ZVPAERCD/Screen+Shot+2018-04-16+at+8.17.17+AM.png Device Insurance https://images.squarespace-cdn.com/content/v1/5acc0d33fcf7fd15275fa90a/1523885227255-9JL6JF4AU9H05EIIUCPW/Screen+Shot+2018-04-16+at+9.25.57+AM.png Device Insurance https://images.squarespace-cdn.com/content/v1/5acc0d33fcf7fd15275fa90a/1523881823985-URG54H50T5F7TT7L94SF/Screen+Shot+2018-04-16+at+8.29.20+AM.png Device Insurance https://images.squarespace-cdn.com/content/v1/5acc0d33fcf7fd15275fa90a/1523881823269-27KM9X4L4XIUJ5YGMLEL/Screen+Shot+2018-04-16+at+8.29.47+AM.png Device Insurance https://images.squarespace-cdn.com/content/v1/5acc0d33fcf7fd15275fa90a/1523881823520-FXXC8W4D8LKYOZDU17JT/Screen+Shot+2018-04-16+at+8.29.30+AM.png Device Insurance https://www.heyamychick.com/xm-design-sprint daily 0.75 2019-07-23 https://images.squarespace-cdn.com/content/v1/5acc0d33fcf7fd15275fa90a/1563739967578-8F721HV2GPK5HWHEJL69/LandingPlan_RefinedThemes.jpg Design Sprint Concept refinement https://images.squarespace-cdn.com/content/v1/5acc0d33fcf7fd15275fa90a/1563720536530-QRVJKPIZOO4KC0W68L9K/LandingPlan_Concepting1.jpg Design Sprint Early sketch of a refined concept https://images.squarespace-cdn.com/content/v1/5acc0d33fcf7fd15275fa90a/1523634226038-85Q1LECXD46QQHFJRNVE/Screen+Shot+2018-04-13+at+5.39.55+PM.png Design Sprint https://images.squarespace-cdn.com/content/v1/5acc0d33fcf7fd15275fa90a/1523634248034-GN1T326U2YHSMJB53V1H/Screen+Shot+2018-04-13+at+5.38.54+PM.png Design Sprint https://images.squarespace-cdn.com/content/v1/5acc0d33fcf7fd15275fa90a/1523634254305-EKELCNASK7A8EA7A7OEV/Screen+Shot+2018-04-13+at+5.40.42+PM.png Design Sprint https://images.squarespace-cdn.com/content/v1/5acc0d33fcf7fd15275fa90a/1523634257566-A7PGTDDPEBER521XRTH7/Screen+Shot+2018-04-13+at+5.40.52+PM.png Design Sprint https://images.squarespace-cdn.com/content/v1/5acc0d33fcf7fd15275fa90a/1563848321934-V414ZSHPQIHI5ANUOGEZ/Screen+Shot+2019-07-22+at+9.18.20+PM.png Design Sprint Promo-driven hero on the XM website in 2019 https://images.squarespace-cdn.com/content/v1/5acc0d33fcf7fd15275fa90a/1563719938684-K2IQYALXNIZGAMHDRV46/LandingPlan_WorkshopActivity.JPG Design Sprint Results of a team sketching activity https://images.squarespace-cdn.com/content/v1/5acc0d33fcf7fd15275fa90a/1563848288888-SRQTKTIBMWFY23LZLXMM/Screen+Shot+2019-07-22+at+10.14.25+PM.png Design Sprint Wireframe of the promo-driven concept https://www.heyamychick.com/xm-content-strategy daily 0.75 2019-07-23 https://images.squarespace-cdn.com/content/v1/5acc0d33fcf7fd15275fa90a/1523636549087-SCXWP6B5UKIN8VUQD1M6/Screen+Shot+2018-04-13+at+6.21.46+PM.png Content Strategy Our early interpretation of XM UX Principles (simple, transparent, human, peace of mind) https://images.squarespace-cdn.com/content/v1/5acc0d33fcf7fd15275fa90a/1523635351593-U96CI29ECXOZK6W4U105/Screen+Shot+2018-04-13+at+6.01.30+PM.png Content Strategy https://images.squarespace-cdn.com/content/v1/5acc0d33fcf7fd15275fa90a/1523635353341-TZX9NLO8I5HJMF7BSMAZ/Screen+Shot+2018-04-13+at+6.01.44+PM.png Content Strategy https://images.squarespace-cdn.com/content/v1/5acc0d33fcf7fd15275fa90a/1523636035999-BBF7TZPFJOLRTJ6FS25N/Screen+Shot+2018-04-13+at+6.10.58+PM.png Content Strategy https://images.squarespace-cdn.com/content/v1/5acc0d33fcf7fd15275fa90a/1523636035957-PD9ZUGQ1TBJQJ4S4HFIS/Screen+Shot+2018-04-13+at+6.13.07+PM.png Content Strategy https://images.squarespace-cdn.com/content/v1/5acc0d33fcf7fd15275fa90a/1524148101200-T7PO0GRFVPCOBJLN1E4O/Screen+Shot+2018-04-19+at+10.27.57+AM.png Content Strategy Channel-specific principles helped us adapt voice and tone in the content https://images.squarespace-cdn.com/content/v1/5acc0d33fcf7fd15275fa90a/1563820821067-12LK202CTY77YDYPT00S/Pillars_long_60x42.png Content Strategy Our design partners loved the principle “ethos” so much, they turned it into a poster for our office wall https://www.heyamychick.com/xm-design-system daily 0.75 2019-07-23 https://images.squarespace-cdn.com/content/v1/5acc0d33fcf7fd15275fa90a/1523638933553-QDXX0HRJORTK19MM74F1/IMG_1324.jpeg Design System https://images.squarespace-cdn.com/content/v1/5acc0d33fcf7fd15275fa90a/1563728261440-KBOMXM1BF2WKHCVH3BQE/Screen+Shot+2019-07-21+at+12.57.15+PM.png Design System Our first step in creating a universal language was making sure everyone on the team had the same definition of a component. This screen shot is part of a discussion we had early in the workshop. https://images.squarespace-cdn.com/content/v1/5acc0d33fcf7fd15275fa90a/1523636773906-VCFVO2MV5XMH3ZZV21Q4/IMG_1835.JPG Design System https://images.squarespace-cdn.com/content/v1/5acc0d33fcf7fd15275fa90a/1523636773649-HYFRGGRVY0EVG7FFZ1JD/IMG_1834.JPG Design System https://images.squarespace-cdn.com/content/v1/5acc0d33fcf7fd15275fa90a/1523639287553-AA6H7KXWAC027SS191GW/Screen+Shot+2018-04-13+at+6.55.58+PM.png Design System Affinity mapping of input components during our workshop (left) created the basis for final documentation (above). https://www.heyamychick.com/think-company-ux-strategy daily 0.75 2019-07-23 https://images.squarespace-cdn.com/content/v1/5acc0d33fcf7fd15275fa90a/1523889537611-4ZH6F6IYJP1ZOIS2EKPX/IMG_1233.JPG Think Company https://images.squarespace-cdn.com/content/v1/5acc0d33fcf7fd15275fa90a/1523889534926-JXNNALTKB64L0KJWH7OS/IMG_1232.JPG Think Company https://images.squarespace-cdn.com/content/v1/5acc0d33fcf7fd15275fa90a/1523889700169-H112STV49GIYNRA63IF5/Screen+Shot+2018-04-16+at+10.41.02+AM.png Think Company https://images.squarespace-cdn.com/content/v1/5acc0d33fcf7fd15275fa90a/1523889700207-79SI5E7C1ANDM19AVDZF/Screen+Shot+2018-04-16+at+10.41.13+AM.png Think Company https://images.squarespace-cdn.com/content/v1/5acc0d33fcf7fd15275fa90a/1563846972560-3N4309QO8977IA2MCIRY/Screen+Shot+2019-07-22+at+9.49.18+PM.png Think Company https://images.squarespace-cdn.com/content/v1/5acc0d33fcf7fd15275fa90a/1563846972722-14SUM9EIK4O33X04QEAL/Screen+Shot+2019-07-22+at+9.50.37+PM.png Think Company https://images.squarespace-cdn.com/content/v1/5acc0d33fcf7fd15275fa90a/1563846973720-3VHK0K5XV0KG2JVO4W0E/Screen+Shot+2019-07-22+at+9.55.46+PM.png Think Company https://images.squarespace-cdn.com/content/v1/5acc0d33fcf7fd15275fa90a/1523887941920-TVBIYSOQWAGB1QGRT5S7/Screen+Shot+2018-04-16+at+10.11.52+AM.png Think Company https://images.squarespace-cdn.com/content/v1/5acc0d33fcf7fd15275fa90a/1523890126795-SPDJVTVFEIH2MQ6W59OE/Screen+Shot+2018-04-16+at+10.44.49+AM.png Think Company https://images.squarespace-cdn.com/content/v1/5acc0d33fcf7fd15275fa90a/1523890406245-4VERE93PA1GAK06I9HDF/Screen+Shot+2018-04-16+at+10.52.43+AM.png Think Company https://images.squarespace-cdn.com/content/v1/5acc0d33fcf7fd15275fa90a/1523890406068-1CAWRDSF5PFE8J3HS488/Screen+Shot+2018-04-16+at+10.52.32+AM.png Think Company https://images.squarespace-cdn.com/content/v1/5acc0d33fcf7fd15275fa90a/1523890014516-S5ZOYTCHWB7NM406MLOI/THINKcompanyWebsite-IA.png Think Company The updated IA provided information paths based on common user questions. https://www.heyamychick.com/amazon-business-selfservice-portal daily 0.75 2019-07-22 https://images.squarespace-cdn.com/content/v1/5acc0d33fcf7fd15275fa90a/1563749963005-UJHAFEPCGD67DLO3U1U6/AB_Downloadables_Wire_WIP.png Amazon Business Early wireframe for downloadable guides https://images.squarespace-cdn.com/content/v1/5acc0d33fcf7fd15275fa90a/1563750565614-GPMM47P52AWHFG2YN6M0/Screen+Shot+2019-07-21+at+7.08.41+PM.png Amazon Business High fidelity wireframe of a downloadable guide https://images.squarespace-cdn.com/content/v1/5acc0d33fcf7fd15275fa90a/1563751167746-Q3Z9W1G47JDF7YVTVUES/AmazonBusiness_LiveSite.png Amazon Business Action-based tiles on the homepage clicked through to pages and content assets delivered during the project https://images.squarespace-cdn.com/content/v1/5acc0d33fcf7fd15275fa90a/1563750583229-N0B85PYUMPLGNACJHUOG/Screen+Shot+2019-07-21+at+7.08.59+PM.png Amazon Business https://www.heyamychick.com/allstate-virtual-assistant daily 0.75 2019-07-23 https://images.squarespace-cdn.com/content/v1/5acc0d33fcf7fd15275fa90a/1563824426823-C9AZ1E5PDLXD46KZ7G87/Screen+Shot+2019-07-22+at+3.30.18+PM.png Allstate And after. https://images.squarespace-cdn.com/content/v1/5acc0d33fcf7fd15275fa90a/1563824350921-97WB4YZ99HO8Z1FX0WFO/Screen+Shot+2019-07-22+at+3.31.39+PM.png Allstate Use cases before research… https://images.squarespace-cdn.com/content/v1/5acc0d33fcf7fd15275fa90a/1563824191381-R394VZC4XHWT6XS9FIAY/Screen+Shot+2019-07-22+at+3.26.37+PM.png Allstate Our IA mapped Correct Class documentation to post-sales use cases, but research showed that it should map to sales as well. https://images.squarespace-cdn.com/content/v1/5acc0d33fcf7fd15275fa90a/1563822958267-S2TODIR2R2SJ4J70Q03J/Screen+Shot+2019-07-22+at+3.15.21+PM.png Allstate Before the redesign, user questions often went down the wrong path and answers were unreliable. After the redesign, the journey was simplified to leverage the virtual assistant’s capabilities, only ask questions when necessary, and improve knowledge delivery. https://www.heyamychick.com/xfinity-mobile daily 0.75 2019-07-23 https://images.squarespace-cdn.com/content/v1/5acc0d33fcf7fd15275fa90a/1563819875196-ZQ1SAJ3THU32BX1SRF2N/IMG_1322.jpg Xfinity Mobile https://images.squarespace-cdn.com/content/v1/5acc0d33fcf7fd15275fa90a/1563819933630-EEOB2RBVBRRN6U97OB8H/Screen+Shot+2018-04-13+at+6.21.46+PM.png Xfinity Mobile https://images.squarespace-cdn.com/content/v1/5acc0d33fcf7fd15275fa90a/1563819557054-4AVLXFCMH4BS1GGBVDOK/Screen+Shot+2019-07-22+at+2.18.27+PM.png Xfinity Mobile https://images.squarespace-cdn.com/content/v1/5acc0d33fcf7fd15275fa90a/1563819807146-MZ9KYZXR2F637VYJAAOK/Screen%2BShot%2B2019-07-22%2Bat%2B2.20.18%2BPM.jpg Xfinity Mobile https://www.heyamychick.com/portfolio daily 0.75 2019-07-23 https://images.squarespace-cdn.com/content/v1/5acc0d33fcf7fd15275fa90a/1563844901634-LBJ7701EGTORA1LZ2JJG/AmazonBusiness_LiveSite.jpg What I've done https://images.squarespace-cdn.com/content/v1/5acc0d33fcf7fd15275fa90a/1563844501756-RUFMFN88KXM30OSSBIEH/Screen%2BShot%2B2019-07-22%2Bat%2B9.11.09%2BPM.jpg What I've done https://images.squarespace-cdn.com/content/v1/5acc0d33fcf7fd15275fa90a/1563844804548-7LAE40EHI38JFEWR7RA9/Screen%2BShot%2B2019-07-22%2Bat%2B9.18.20%2BPM.jpg What I've done https://images.squarespace-cdn.com/content/v1/5acc0d33fcf7fd15275fa90a/1563845608890-GULM2IZES7E6H5252WPT/Screen%2BShot%2B2019-07-22%2Bat%2B9.31.49%2BPM.jpg What I've done https://www.heyamychick.com/about daily 1.0 2024-06-27 https://images.squarespace-cdn.com/content/v1/5acc0d33fcf7fd15275fa90a/1563816253850-B95W4QMMXF5RIET0DFYO/headshot3.jpeg What I Do